Starting a new business is never an easy task. While owning your own company can have a great deal of different rewards, such as financial freedom and the ability to set your own schedule, you will need to do a great deal of work in order to obtain these benefits. The fact is that most businesses simply are not able to make themselves into a success, with is evidence to the fact that most businesses will fail within the first year that they are created. Luckily, there are a few different products that can help to push your business through the rough period of infancy, eventually becoming a mature and profitable venture.
Here is a quick look at some five of these products and how they can help.
1. Social Media Sites
Social Media has become a fact of life over the past few years. What began with MySpace and Facebook has now evolved into an industry that has a variety of different services that are all competing for attention. Most people will be connected on several different social media accounts, where they will not only be interacting with friends and family, but also businesses that they like and that are interesting. By putting your business on several different social media sites, you will be able to connect with a wide range of people. This connection will also be something that is continuous, allowing for you to constantly remind your people about the products and services that you have to offer. One essential tip to using social media is to use it often, at least a few times a week, which will help people to know that you are invested in making more personal connections with your customers.
2. Promotional Gifts
One of the easiest ways to help customers remember you, while also reaching out to new clients, is through handing out fun promotional items. Consider handing out items, such as coffee mugs and calendars, to anyone and everyone. While this might seem like an initial waste of money, especially if you are just giving free things to whoever walks into your business, it can bring enormous amounts of profit over time. You never know where your promotional items will end up, and it is very possible that people will use these things for years, making the item into a cheap and extremely powerful advertising tool.
3. Video Cameras
If you have a product or service you can show off in a fun way, consider taking a video of what you are doing and upload it to your website. You can also upload your work to video sharing sites, such as YouTube and Vimeo, with a link that runs back to your own website. Videos are an amazing resource and advertising tool, since they can allow for your company to easily become viral, even if you only offer a local service. While you can always make videos that show off the services and products that you have to offer, you more than likely will want to get creative. This can mean making an informational video about the tools that you use, or perhaps making a song or skit. Have fun and be creative, since people will be more than likely to share your video with others if they have never seen anything like it before.
4. Blog Sites
Starting a blog for your company is a great way to draw in new business and get customers involved in what you do. Post about popular topics within your industry and provide information on existing promotions in order to bring in new clients. You can also use the site as a place to give out promotions and discounts to regular posters and people who sign up for mailing lists. Having a blog is something that is absolutely essential if you want to rank high on search engine listings. Try to effectively place keywords into each of your posts, and consider using a professional marketing service that can help you with your SEO efforts. A blog that is constantly used and posted on can become an effective marketing tool, but a blog that is only posted on once a week and that has cheap content can actually hurt a business, making it important that you be careful with your blogging.
5. Direct Mail
If you have a business that encourages repeat customers, use a direct mail service to send out postcards or coupons right before people are due to make follow up appointments. Well timed mail is a product that can help people remember to come in when they need to. For instance, a contractor who installs products that need regular maintenance can offer a maintenance discount several times a year. Direct mail is usually much more effective than email campaigns, since homes do not have spam filters, and letters are much more likely to be seen and opened.
These five different products can greatly help your new business to succeed, though, it will take time, effort, and a small investment of money, in some cases, to do these things right.